Why are you embarking on this project? Is there any background context or reference materials that would be helpful for us to understand? Is this an annual or recurring project? Are there any assumptions, considerations and expectations that will inform our approach? Do you foresee any challenges with this project?
What are you trying to accomplish with this project? What will success look like to you and your stakeholders? Consider SMART objectives: Specific, Measurable, Attainable, Relevant, and Time-based.
Who are the people you’re trying to reach with this project, what do you know about them, and why should they care about what you’re saying to them? The more specific and detailed you can be, the better.
What is the one thought the audience should take away from your material? Try to state this message in seven words or less.
What do you want the audience to do once they see your material? The more specific you can be, the better.
For example: should the message be friendly and casual or a hard-sell with a sense of urgency? Should the audience feel like a confidant, pal, victim (in need of rescuing), partner, etc.?
Once completed, how will these materials reach your audience? Considerations: Internal or external use? Website? Social Media? ARC? Yardi?
If you have already considered an approach you feel will deliver success, please share it. If this project is connected to others or part of a series, provide details.
