Annual Report 2023: Mini Mall Storage Properties - Avenue Living Asset Management Skip to content

Mini Mall
Storage Properties

Mini Mall Self-Storage was established in Calgary in 1977 by Joseph Giuffre, who saw the potential for the self-storage industry in Canada. In 2020, Anthony Giuffre, founder and CEO of Avenue Living and Joseph Giuffre’s son, took over the business his father built and re-branded it Mini Mall Storage Properties (Mini Mall). As of December 31, 2023, Mini Mall manages over 8 million square feet across more than 210 self-storage facilities in Canada and the United States, amounting to approximately $ 1.5 billion in assets under management.

“Over the last year, Mini Mall Properties (MMSP) took its focus inward and concentrated on operational efficiency. We used our experience and maturity as an organization to bolster the performance of our existing assets. Through the latter half of the year, we saw the benefits of this strategy, including lower delinquencies, a seamless customer experience, and strong yield growth.

The team maintained its meticulous approach to acquisitions, making data-driven decisions based on the extensive knowledge we’ve gathered. We targeted hubs where we see strong market conditions and strategically filled in spokes from an operational efficiency lens. Going forward, we will continue to enhance the MMSP method, amplifying the synergies we’ve cultivated, driving true long-term success.”

Adam Villard


0 M
Square feet added
Facilities added
Renters across all locations

The MMSP Method

4 key components of our business — driven by the customer experience — constantly interact to bolster success:


We remain accountable by tightly defining roles and responsibilities and investing in our people.


We lean on leading technologies and programs to maximize our output and streamline experiences.


We implement proactive processes at every level of the business to help us scale and grow.


We measure against the metrics that matter to gain insights that drive the organization towards success.

Operating Platforms

Avenue Living
Asset Management

Avenue Living

Mini Mall
Storage Properties

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